Why is client follow-up an important practice for FFM agents?

Client follow-up is a vital practice for FFM agents primarily because it assists clients in fully understanding their coverage and significantly increases customer satisfaction. This ongoing communication ensures that clients are aware of the details of their insurance plans, including benefits, limitations, and how to use their benefits effectively. When agents take the time to follow up, they demonstrate their commitment to their clients, which builds trust and strengthens the client-agent relationship.

Higher customer satisfaction is crucial for long-term retention and can lead to positive word-of-mouth referrals. By clarifying any questions or concerns that clients may have post-enrollment, agents help foster a secure and informed client base. This not only improves the client experience but also enhances the reputation of the agent in the marketplace.

While gaining referrals, upselling services, and compliance are important aspects of an agent's role, the primary focus of effective follow-up should be on client understanding and satisfaction, as those elements fundamentally impact the agent's success and the overall experience within the marketplace.