What is the risk of not documenting consumer consent for Marketplace applications?

Documenting consumer consent for Marketplace applications is a critical compliance requirement. If consent is not properly documented, the risk of fines for non-compliance is significant. This documentation is necessary to ensure that agents and brokers adhere to regulatory standards, which include safeguarding consumer privacy and ensuring transparency in how consumer data is handled.

In the context of the Federal Marketplace (FFM), failure to obtain and document explicit consent can lead to severe penalties, reinforcing the importance of maintaining meticulous records. This helps protect not only the consumers but also the agents and brokers from the consequences of non-compliance with the regulations governing the Marketplace. As a result, ensuring clear documentation of consent serves as a safeguard against potential legal repercussions and fosters trust in the relationship between consumers and agents.