How does the FFM ensure that consumers understand their options?

The Federally-facilitated Marketplace (FFM) prioritizes consumer understanding by offering a variety of resources designed to clarify the options available to them. This includes providing detailed plan comparisons, which help consumers assess the differences in coverage, prices, and benefits among various health plans. Toolkits and support services, such as helplines and online assistance, are also available to guide consumers through the enrollment process and answer any questions they may have.

This approach ensures that consumers have access to comprehensive information that empowers them to make informed decisions regarding their healthcare options. By facilitating a better understanding of the available choices, the FFM increases the likelihood that consumers will choose a plan that best meets their needs and preferences.